Background
North Yorkshire-based Genesis Brand Limited, a well-established supplier of finishing profiles and specialist tools for the construction industry, boasts a significant global presence with its products available in more than 70 countries worldwide.
Genesis’ founder and sole shareholder, Aidan Bruce, and Group Finance Director, Adam Pritchard were approached by Gerflor Group, a leader in vinyl flooring manufacturing well-established in more than 100 countries, with a Letter of Intent which they deemed an appropriate value for the equity shares.
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